Courage, authenticity and timeless style are the core values of Ray-Ban, a leader in prescription and sun eyewear for generations since its establishment in 1937. Embodied by the iconic Aviator originally crafted for US military pilots, Ray-Ban has been at the forefront of cultural change, becoming a symbol of self-expression and worn by celebrities and public figures all around the world. This legacy of daring exploration continues with the groundbreaking Ray-Ban | Meta and Reverse collections launched in 2023. Developed in partnership with Meta, Ray-Ban | Meta is the next generation of smart glasses. It is the first-ever eyewear with Meta Artificial Intelligence and live streaming built-in to offer consumers a new way to seamlessly live their most authentic moments. Featuring unisex sunglass styles, Reverse showcases an innovative reversed lens – a bold departure from the conventional. With this remarkable feat of engineering, Ray-Ban masterfully inverts the lens from convex to concave, maintaining impeccable optical precision through advanced technology and epitomizes Ray-Ban’s unwavering commitment to innovation and style. This consistent drive to push boundaries has also cemented Ray-Ban’s iconic status across generations, fueling substantial growth since joining the Group’s portfolio in 1999.