The origin of Porsche Design is a watch. As a radical reinterpretation of a timepiece, the Chronograph I from 1972 combined all the elements of the Porsche Design founder’s design idea, which still exists today: functionality and durability through a reduced design language. The Chronograph I also stands for the close connection to the parent company Porsche.

Porsche Design follows a clear design philosophy: optimize function. Reduce the form right down to the essentials. Overcome the familiar to continually discover new and exceptional solutions. This results in unique and eye-catching designs that have won multiple awards for form and function.