It all starts with a name…

Catherine Painvin considered the snack as a privileged and wonderful moment. The name Tartine et Chocolat was born from this moment of sharing and pleasure specific to childhood.

Very quickly, a universe took shape…

The Garde-Robe was quickly joined by children’s rooms, plush toys and then Perfume, which completed the collections. In just a few years, Tartine et Chocolat became the first upmarket brand to offer a complete universe for children.